If you think you’ve ever gotten a raw deal as a cutomer, wait till you hear this. Sprint the American phone company has fired about 1,000 of its customers. See the news here and here.
Why? For making too many calls to customer service!
I was like what??? but lets look at it for a minute. Who in their right mind would call customer service just for kicks? People call because they have a problem. And as long as that problem isn’t solved, they will keep on calling.
Yes there are customers from hell and most companies write service contracts to eliminate them easily but to ditch customers who were just trying to get what they paid for is bizarre. Think of the message it sends out to their other customers – knock on our door one too many times and you’re history man. Haha what a laugh.
And as if that’s not bad enough guess who made this “A” list last April.
Source: MSN Money
What a joke 
Wow, you can actually fire customers?!
And I here I was, thinking that a company’s objective is to get as many of them as you can!
It might have been a case of high maintenance. These customers apparently call 40-50 times a month. If every call costs Sprint $5 to entertain, that’s $250 down the drain. And if the customer avg spend is only $100, thats a loss of $150. If CRM’s all about taking care of your high net worth customers and dumping the loss makers, then no one can say Sprint isn’t practicing CRM. El bizarro eh